Half Moon Bay's Modern General Store

Extremely Practical to Wildly Luxurious

Find #hometown comfort and luxury at Home Town Mercantile.

Nestled on Main Street in Half Moon Bay, comfort and luxury come together to make you feel at home in your #hometown or ours.


Just In

Discover our freshest lines and newest items.


416 Main Street
Half Moon Bay, CA 94019

Usual Hours

10:30 to 5:30 Every Day

Closed Some Tuesdays

Collection list


Artisan Jewelry From Around the Globe

From Mill Valley to Paris to Copenhagen, we have curated a stunning collected of fine jewelry featuring ethical sourced stones, diamonds, and gems.


Sweet Stuff for Wee Ones

Organic stuffies, sustainable wood blocks, to fair-trade made hand puppets. We've got the littles ones covered.


Robust cutting and charcuterie boards

Using reclaimed wood from European churches, many of our boards boast history and sustainable in form and function.