About Us

Nestled in the heart of Downtown Half Moon Bay, Home Town is your home away from home.



What makes a home are the memories that are formed there and the people that they are formed with.


A native New Englander, owner Marika Holmgren moved to Half Moon Bay nearly 25 years ago, and found her new Home Town here.  She is the third generation of women in her family to own a small store and believes that Home Town Mercantile should embody the feeling you get  being somewhere familiar, somewhere you feel comfort and relaxation in the things around you. Each piece we carry is carefully hand-picked to evoke whatever your definition of HOME is. We find textures, colors and small details that remind us of home and mix those elements into modern design to bring you a refined, elegant product selection that you will love for many, many years.

This is what Home Town Mercantile is all about.